Strategies of Radios in Dealing with Digital Media

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Youssef Al-Zein, Head of Lebanon’s Nour Radio

 

Given the emergence of digital media, questions have now arisen with managers and staff of radio channels as to how these new technologies as well as different tools associated with them should be used to sustain the presence and influence of these radio outlets. There are two ways to tackle these challenges. In one viewpoint, it is believed that the progress made in the communications domain and emergence of new media outlets together with social networks has a negative impact. In this view, these networks are mushrooming, which is seen as a threat to the sustenance of the existence of radios in the future. But in the second viewpoint, technological developments in the communications domain are regarded as an opportunity for radios. This opportunity can be provided through conducting precise surveys, strategic planning and research work. This could secure opportunities to better utilize radios and allay the existing concerns over the future of these media outlets. These technological developments create an opportunity for radios to make a stronger presence in the domain of media, and overcome major threats and challenges to the existence of radios.

About Us

The International Radio Forum is an opportunity for interchanging views and thoughts among Radio operators and authorities from different countries. It is an opportunity which can lead to the growth and prosperity of the views and thoughts in the unique field of Radio. The Radio of the Islamic Republic of Iran has held five rounds of the International Radio Forum, with the following objectives and missions:

Vision

  1. Maintaining and improving the position of Radio in the media sector
  2. Creating a consistent community of scholars for Radio's future development
  3. Raising the role of the Radio in the age of the Globalization
  4. Strengthening the Radio's scientific basis

Mission

  1. Identifying the potential capabilities of the Radio as a media
  2. Establishing the interaction among Radio scholars and other researchers
  3. Interchanging thoughts and scientific notions among the contributors
  4. Congratulating new plans and ideas in the field of the Radio
  5. Create the necessary motivation for the agents in the field of Radio programming
کلیه حقوق برای سازمان صدا و سیما محفوظ است